United Airlines’ Suite Dreams

If you read my earlier post, you’ll notice that United Airlines didn’t win any of the OAG’s Best Airline awards. This fact reflects the opinion of many First- and Business-class travelers who consider this legacy airline more of a work horse than a thoroughbred.

However, UAL appears to be trying to step up to the plate and compete with the airlines that offer serious in-flight luxury. The site United Airlines’ Suite Dreams is all about how they are installing lie-flat beds and making other upgrades to First and Business-class cabins in an effort to provide an “International Premium Travel Experience.”

Last year, United teamed up with Westin Hotels & Resorts to create “Renewal Lounges” in their Red Carpet Clubs at JFK, LAX, and SFO. Here, First and Business Class passengers can experience blue-light phototherapy, relax on plush furniture, stretch out on a daybed, and unwind as LCD televisions play custom videos that feature footage of the natural world.

I say “more power to them.” The option of another carrier committed to comfort is good news for Authentic Luxury Travelers.

A “phased roll-out” is in process. If you’ve experienced United Airlines’ Suite Dreams upgrades, please share your experience by leaving a comment below.

Thanks,

Tags: airline comfort, authentic luxury travel, business class, comfortable seats, first class, in-flight luxury, lie flat beds, suite dreams, travel, UAL, United Airlines, you-tube video

Category: Air Travel